From Local to Global: Filipino Businesses

For decades, the Philippines has been well-known for providing low-cost labor; it has sent its trained workers abroad. But in more recent years, the story has changed. The nation’s rising economy, busy consumer market, and over 100 million population—mostly young people—have made it appealing for companies. Filipino corporations and businesses are not only growing domestically but are exploring regional and international markets as they gain confidence. Let’s investigate how some of these local heroes are impacting the world scene.

1. SM Prime Holdings: Bridging Cultures Through Malls

• Background: Tycoon Henry Sy started SM Prime Holdings, which developed a shopping mall dynasty in the Philippines. Still, the business never stopped there. It recognized the potential in mainland China, a consumer base ten times larger than the Philippines.
• Strategy: In contrast to competing in China’s major cities, SM Prime pursued a long-term strategy of targeting third-tier cities. This approach enabled them to establish a foothold and construct a network of malls across China.

2. Bo’s Coffee: Brewing Success Abroad

• Background: Bo’s Coffee takes pride in being “Your Homegrown Brew.” It sources local Filipino coffee from farmers and has grown significantly within the Philippines.
• Internationalization: Bo’s Coffee established its first abroad location in Qatar in 2017. Its slogan represents its dedication to presenting Filipino coffee all throughout the world.

3. Oryspa: Rice Bran-Based Beauty and Wellness

• Background: Oryspa capitalized on the Filipino staple—rice. It offers rice bran-based spa products that promote beauty and wellness.
• Global Reach: Oryspa’s world-class products are now sold in Singapore, Myanmar, Vietnam, and Poland, with increasing demand.

4. Waffle Time: From National to Global Waffles

• Background: Once known as “Ang Pambansang Waffle ng Pilipinas, Waffle Time hopes to be the “Best Waffles in the World.”
• Expansion: Beginning with Indonesia, Waffle Time hopes to establish itself throughout Asia with 400 stores all around and plans for more.

Conclusion

These Filipino companies are models of tenacity, creativity, and flexibility. Whether via franchising, strategic alliances, or focused development, their internationalizing plans have helped companies to stand out on the world scene. These trailblazers open the path for a new age of Filipino business excellence as more local enterprises dream of becoming worldwide.